Jubilee Enterprise Public Company Limited (Stock Symbol: JUBILE), the number one diamond jewelry business leader in Thailand under the brand “Jubilee Diamond”, showing strength in the first quarter of the year ’64 both sales and profits continue to grow in the midst of the situation. COVID-19 outbreak Ready to show revenue of 405.3 million baht, up 11.1% compared to the same quarter of last year and profit of 61.4 million baht, up 32.5% compared to the same quarter of last year with a profit of 46.3 million baht.
It is the result of rapid strategy adjustment in line with market changes. Including expanding the base to find new market opportunities Through online channels In addition, the launch of a collection that meets the needs of customers according to the season. Despite the risk factors from the COVID-19 situation But ready to fully defend throughout the year By looking at the sales and profit in the year ’64 still growing strongly Ready to continue to organize marketing activities both online and offline Reinforcing being the number one diamond jewelry business leader in Thailand
Ms. Unarat Pornprakit, Chief Executive Officer, Jubilee Enterprise Public Company Limited Revealed that amid the epidemic of COVID-19, it is a challenge for the jewelry business to adjust dramatically. Even in the third and fourth quarters of 2020, the situation became more relaxed. But the current situation of COVID-19 It is still an unavoidable risk factor.
For example, the first quarter of 2021 has been impacted by new outbreaks that have continued to date, but Jubilee, we have had a rapid adaptation using the challenges of the past 2020 as a lesson. In operating a crisis-changing business, it is an opportunity to continuously generate success, reflected in the growing performance in 2020. And most recently, in 1Q21, Jubilee continued to show profit and revenue growth.
In the past, Jubilee has applied its expertise as a leading jewelry retailer in Thailand, based on its understanding of market conditions, resulting in timely adjustments and organizational readiness, especially for all departments that adjust business strategies and Work fast This can be seen from the expansion of full online diamond trading channels, both e-commerce and social commerce.
Which opens up new market opportunities That no operator has done before Therefore, adjusting the marketing strategy that is fast to keep up with the changing situation. As a result, Jubilee’s first quarter results of 2021 continued to show steady growth. Total revenues were 405.3 million baht and profit of 61.4 million baht, increasing from the same period of the previous year by 11.1 percent and 32.5 percent, respectively.
Business support in the first quarter of this year continued to come from more than 130 stores nationwide despite the COVID-19 outbreak. A new wave of the past January. But the mall has not been closed as in 2020, so the business can continue to operate, and Jubilee has its own online marketing channels. And the launch of a new collection such as the Dear Destiny Collection on Valentine’s Day.
That has a special Gimmick, collaborated with LINE MAN Wongnai to send a surprise, diamond jewelry and a special limited-edition gift through delivery service Which is the creation of a new phenomenon in the diamond jewelry industry It is a strategy that breaks the market framework to deliver new experiences. Most impressed to customers Reinforce its leadership in diamond jewelry business with over 92 years of expertise that is constantly in development
In addition, during the first quarter of the year, Jubilee continued its Seasonal Marketing activities. This is in line with the purchasing behavior of diamond jewelry among Thai customers, part of which will buy during important festivals such as the Chinese New Year. And Valentine Therefore, it is a great catalyst for customer decision-making, with Jubilee choosing to create marketing activities that are fresh and pleasing to the eye. To deliver an experience that has never been done with any brand of diamond jewelry before.
2021 marks another year in which the COVID-19 situation It will remain and be a risk factor for businesses in all industries, but what Jubilee recognizes and strives for is adaptation and turn the crisis into opportunity. Ready to look for new opportunities In the past, Jubilee has adapted and strategically placed in line with the market conditions at that time. Through the management of information that is the foundation of the administration.
In which every adjustment has received good results from consumers It is a reflection of the strong leadership in the diamond retail business. Ready to cope with all situations non-stop to adapt to reach a variety of consumers
For the second quarter of 2021, although the risk factors of the COVID-19 epidemic situation But Jubilee, as the number one diamond jewelry retailer in Thailand, is constantly developing and offering a wide variety of marketing solutions to meet all customer segments. By preparing marketing activities to boost sales both online and offline. Organizing a special program for key members to access the finest quality real diamonds at an affordable price.
“We believe that the COVID-19 epidemic will be It will remain the main business risk this year, but what Jubilee has always done is Preparing for things And find new marketing methods That meet the needs of customers in every dimension for more than 200,000 important customers through the delivery of privileges. Including organizing events To continue to expand the new customer base All of which will be an important reinforcement that will allow us to continue to grow this year. “
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