Covid-19 Crisis in the last two years Has affected the way of life and behavior of people in a wide area. It also made a big change in the global job market. including Thailand As a result, people looking for a new job have behaviors or ideas in choosing to apply for a job that have changed from the pre-epidemic era. Organizations or entrepreneurs are therefore essential to adapt to the situation and demands of workers in the post-COVID world.
Mr. Duangporn Phrom-on, Managing Director of JobsDB (Thailand) Recruitment Co., Ltd. said that the COVID-19 crisis has changed perspectives and attitudes on the relationship between employees and the organization When job seekers are no longer looking for the best-paying jobs or traditional benefits, they are focusing on the Employer Value Proposition (EVP) or the corporate values that employees need in a given situation. at present Including the image of the organization or Employer Brand that corresponds to the lifestyle individuality or their attitudes and beliefs?
Whether it’s a work culture that is empathetic working atmosphere Flexibility in time and place of work Corporate Values towards the Environment and respect for the diversity and equality of employees, among others, all of these will play an important role in job selection decisions in 2022.
Interesting information from the platform of JobsDB (JobsDB) found that in the past 2021, “company name or organization” is a hot keyword that job seekers in Thailand use to search. Job search ranked first at 51%, up only 38% from 2020, followed by a “position” that dropped to 32% from 41% last year. page
The data highlights a trend that most job seekers today focus on. “Organization” is the primary deciding factor when choosing a job, so what kind of company or organization do job seekers look for? JobsDB is Asia’s leading job search platform. therefore gathered various insights (Insight Data) and summarized
Trends that modern workers pay attention to and affect their decision to apply for a job. for organizations and entrepreneurs to see trends including the changing attitudes of job seekers in the new era in the post-Covid-19 world. and can adjust the organization to attract quality applicants Keep old employees intact and can move forward amid uncertainty in 2022.
welfare benefits as well as the values in the organization that employees want (Employer Value Proposition) must be developed to meet the needs of the world after the Covid-19 crisis.
two years ago The pandemic crisis has changed the way people work and view the organization or company. Many have had their days cut, salaries cut, or laid off. Many had to travel or work in environments at risk of contracting the disease. And sometimes it brings the loss of family members. Some people face stress. Depression, etc. These events that people have to work with. All resulted in workers starting to look for an organization that values employees as “Human friend” more than just as “Employees” or “Human Resources”
Therefore, organizations, including the Human Resources Department (HR), must realize and develop the benefits and benefits of the organization in accordance with the changing lifestyles of working people. and taking into account the values in the organization that employees want (EVP) with a greater emphasis on sentimental values to retain the original staff and attract new job applicants in the present era
The right to work from home, work from home or remote working (Remote Working) Flexibility in terms of workplace is one of the Employer Value Proposition that job seekers in Thailand have prioritized in Choose to apply for a job in the post-Covic-19 era.
According to data on the JobsDB platform last year, “Work from Home” was the only search term in the “Benefit” category that topped the top 20 search terms most searched by job seekers in Thailand. And it is the 9th most searched via mobile devices. Organizations can devise strategies to foster long-distance relationships between colleagues. As well as providing technology or equipment to facilitate work from home or remotely for employees as well.
Providing support for employees’ holistic well-being, according to the report. “Decrypt the secret, catch the direction of the needs of the new generation of workers” (Global Talent Survey: Ultimate Guide to Work Trend 2021) conducted by JobsDB in collaboration with The Network and the Boston Consulting Group (BCG), found that most employees felt that Their wellbeing has been affected in the past year after the COVID-19 crisis.
Thus, organizations can support both physical and mental well-being, for example by providing free mental health counseling programs. Adjusting health insurance plans to include physical therapy Or even giving them the freedom to set aside time to work to reduce regulatory pressures and relieve the burden of caring for family members who live together.
Creating a work culture that emphasizes the value of employees and providing opportunities to develop new skills for personnel Because every human being always wants to be an important person in someone’s life. Employees also aspire to be praised, admired, and expressed their appreciation for the efforts or accomplishments they have made, such as giving a compliment at a meeting. to the creation of a concrete Employee Rewards and Recognition program To maintain and motivate employees
Organizations can also support employees to develop existing skills and build new skills. through flexible course arrangements or training to upskill or reskill essential skills for the benefit of employees
Welfare and benefits that meet the changing lifestyles and needs of modern workers, such as discounts at various stores, free allocation of COVID vaccines or ATKs at no cost. Adding vacation days, etc.
reasonable salary and compensation Salary remains a key driver for the Thai market, which faces socio-economic challenges. In some fields that are in demand or need knowledge and expertise It is also possible for SMEs to offer higher salaries to provide employment.
Building a brand or corporate image (Employer Brand) will play an important role in the decision to apply for a job.
In addition to developing or promoting employee-centred organization (EVP) values and reasonable compensation, Communicating the identity of the organization in marketing to the targeted job seekers including creating a good perception experience for the wider society It is something that every organization should focus on. Because in the world after the Covid-19 crisis job seekers, especially the new generation They are always on the lookout for organizations with images and values that match their identity and beliefs.
Many companies are start-up companies that are only a few years old. but can attract new generations of workers By creating a brand to be known Ready to communicate the corporate image that looks modern, stable, international, etc., and promote EVP that meets the needs of the new generation as well. Moreover, the report “Decrypting the Need for the Next Generation” (Global Talent Survey: Ultimate Guide to Work Trend 2021) also found that 73% of people under 30 also take into account the issue of Corporate Responsibility to the Environment and 95% Consider Employee Diversity and Equality Issues They are also more likely not to choose to apply for jobs with organizations whose values do not match their attitude.
JobsDB’s insights also found that, when comparing regular job postings and job postings with an EVP designation, they cover benefits, benefits, and employee benefits. or corporate values that respond to the current situation together with that Job postings with EVP listed have up to 40% faster applicant attraction and hire leads than simple job postings.
“For this reason, organizations and entrepreneurs today need to be aware and listen to their employees. It also presents corporate values that employees need (EVP) in line with changing lifestyles and needs. Providing a life experience that covers more than just work. Treat employees as if they were partners or family members. Ready to communicate the identity, values and the image of the organization (Employer Brand) clearly and create awareness for both employees and target job seekers. To attract quality job seekers to work and retain the right employees to stay with the organization in the midst of this uncertain situation,” Khun Duangporn concluded.
