Jaymart Mobile, the handset distribution arm of SET-listed Jay Mart, has launched a new retail store model, called “Digital Cafe”, featuring a convergence of cafe and IT retail as a lifestyle destination.
“Digital Cafe blends Casa Lapin coffee shop by Jaymart with the IT store to bring a new life experience to consumers,” said Narathip Wirunechatapant, chief executive of Jaymart Mobile.
At Digital Cafe, 80% of products are IT gadgets and 20% mobile devices. The display highlights gadgets from various vendors, rather than a set of products from the same vendors.
“This new retail channel targets medium- and high-end users in the new digital lifestyle with coffee and gadgets,” said Mr Narathip, adding the…
