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Monday, May 6, 2024

Japanese tech firms eye Thailand’s 2 trillion baht digital economy




Earlier this year, the Thai and Japanese governments signed a memorandum of understanding (MOU) to boost investment and cooperation between the two countries.

The MOU aims to enhance Thailand’s competitiveness and promote collaboration between Thai and Japanese small and medium-sized enterprises (SMEs), and follows an earlier pledge by Japan last year to expand investment in Thailand, especially in high-technology industries.

During my time in the country, I have observed that Thailand’s corporate culture is still grappling with paper-heavy back-office operations that should be fully digitized, especially invoices.

Fortunately, more Japanese tech firms are now following the lead of the two governments, including our own company, Sansan, a technology leader listed on the Tokyo Stock Exchange.

We are bullish on the potential of Thailand as an attractive market…

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