The northeast region of Thailand, known as Isaan, is set to become a new focal point for tourism growth. It is part of the government and the Tourism Authority of Thailand (TAT) initiative geared towards stimulating economic activity in secondary cities.
The plan was unveiled last month during the China International Travel Mart 2023 where TAT promoted Isan to Chinese tourists to encourage more overland trips.
This week, the Cabinet held its first roaming meeting in Nong Bua Lam Phu, the nation’s poorest province, and plans to visit other Isaan provinces. The move aims to revive the region’s economy and elevate its tourism profile. Stakeholders in the northeast tourism sector have expressed optimism about this initiative, particularly regarding the potential development of public infrastructure.
According to Nalumon Raksapakdee, vice president…
