Is BMW really Thailand’s favourite car?

BMW is Thailand’s favourite car marque. It might not be the best-selling vehicle, but when Thai people have plenty of money to spend, they choose BMW.

The company saw growth in registrations across its range, driven by last year’s marketing initiatives.

BMW and Mini have led Thailand’s premium market for the past three years. Both have seen an increase in their market share, rising to 47% in the premium market with 15,000 vehicles registered (13,500 BMW and 1,500 Mini) up 36% last year.

Alexander Baraka, CEO of BMW Thailand, said…

“We are constantly committed to moving our business forward and staying at the forefront of Thailand’s premium automotive segment. We are pleased to see that our commitment to producing the most innovative products and offering exceptional customer experiences throughout 2022 is paying off. Despite the continuing challenges last year, we,…