IRC tyre producer has faith in buyers

A sharp drop in revenue during the pandemic was common among car and auto parts makers, but Inoue Rubber Thailand, a motorcycle tyre manufacturer operating under the IRC brand, remains upbeat.

Despite a decrease in revenue this year, the company believes Thais using more delivery services since the lockdown has benefited its business.

Inoue Rubber reported 2020 earnings of 4.4 billion baht as of September, a 19.1% fall from 5.4 billion year-on-year.

“In every crisis lies an opportunity,” said Pimjai Leeissaranukul, IRC’s president.

In her view, the pandemic, which was blamed for causing sluggish sales of cars and motorcycles early this year, can indirectly urge motorcyclists to pay more attention to tyre quality, promising better sales prospects for IRC products.

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