Social listening and monitoring are technologies that help brands reach the minds of real users. and analyze the risks of consumers in the world of social media. The reason why brands should start using this tool is because it will help solve conflicts arising from dissatisfaction with products or services. Collect insight to develop products and services. serve or modify plans to keep up with the situation It is also a channel to build engagement with old customers who are far away from each other to become our customers again.
However, social listening and monitoring will allow for the collection and sweeping of sentimental data on topics and branded keywords, and social listening and monitoring in this era is modern and can use AI to separate the data. It can be said that the sentiment that the system swept is a voice that speaks (Voice) or criticizes (Noise) in terms of positive, negative or neutral general opinions.
What can Social listening and monitoring technologies do?
- Set topics and keywords that you want to sweep your customers’ voices.
- Select the social media channels that you want to access information.
- Determine whether the tone or sentiment speaks positively or negatively to the topic and keywords we set.
- Set up an alert in case you find a topic and a specific keyword.
What are the benefits of the vast capabilities of Social Monitoring? For the work of marketers and brands is at least that will help us to cope with the problem in a timely manner Before some stories get corrupted and escalate into a crisis or a serious crisis, for an online data analytics and listening tool, it’s good to use:
- Mandala Analytics
- Zanroo
- SocialEnable
- Zocial Eye
- Brian
- Trackur
- Radian 6
- Buzzlogic
- Brands Eye
- Sentimentmetrics
- SM2
There are still many tools for listening to the voice of people online, so marketers who are planning these systems. Do your research and plan carefully as online voices are affecting brands more and more every day.
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