Interesting numbers of Tiktok LIVE, a feature that helps communicate with viewers in real time • Thumbsup

TikTok is one of the short video platforms that continues to grow in popularity. Here are some interesting statistics for 2022 for brands and marketers to adopt.

• 88% of users consider music to be essential to their use of TikTok.
• Nearly 75% of users discover new artists through TikTok.
• About a third of users prefer TikTok because of its “Live Streaming”.
• There are 62% of Live Streaming users watch live every day.

in Thailand

• Over 2.5 million Thai streamers streamed over 340 million hours of content.
• More than 2.3 billion gifts were given during the live and more than 2.5 billion coins.
• There is a donation / top up up to 93%

Popular categories to watch live streaming content

• music and entertainment
• game
• beauty and fashion
• food
• ASMR
• lifestyle
• and so on

Source: Tiktok Thailand