Insight into the site Creating a TikTok Community Commerce

TikTok continues to be a popular platform for the younger generation, with its strengths being its community commerce or word of mouth entertainment marketing. It is powered by creators on TikTok and is hugely popular in 2021.

Therefore, product reviews on TikTOk must be straightforward. And this sincerity is the key factor that makes most users. Accept that the content on the platform is sincere. It’s fun and has a huge audience.

• 73% of users feel connected to the brands they interact with TikTok more than other platforms
• 78% of users see the best brands as those that work with them.
• 70% of users feel part of the community
• 67% of users feel TikTok It helps to motivate them to make unintentional purchases.

This information informs users about the influence of the community commerce. on the behavior and level of user willingness to purchase products through the platform

The duration of the community commerce

To understand how the trends Come to help drive the community commerce with a four-step approach to work:

• Ignition period (Spark Phase) – Creators or brands post fun videos. to present products
• Share Phase – Community engages in product discussions and helps drive trends
• dash (Spike Phase) – Creators or brands post fun videos. product presentation
• Sustain Phase : Brands operate both on and off the platform to keep consumers interested.

Tips for working with creators on TikTok

1. Do your homework to find the right creator. for your brand : Creator Marketplace is your primary destination for working with creators. Marketer and Brand Creators can be assigned according to the industry. Budget and business goals
2. Tested with different types of creators. : Choose from a variety of backgrounds and audience sizes. and delving into subcultures that creators are familiar with may get unexpectedly good results
3. Use TikTok’s powerful toolset at will. : TikTok Ads Manager Allows Paid Strategies It also manages and analyzes campaigns that are right for the target audience.
4. Establish a holistic “Always On” strategy for creators. : Working with creators is a combination of two sides. In terms of the mix of presentation channels (Brand-owned channel + Creator’s channel)
5. Don’t let the creators do their work alone after the briefs are done. : While creators are an important part of TikTok and influencers in the community. But getting him was part of the whole process. will make the work come out as well and outstanding as possible

The marketing strategy on TikTok is always an attractive and interesting platform. If marketers still want to market to the younger generation, they may need to study interesting insights all the time.

source : TikTok Creative Center