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Wednesday, May 1, 2024

Influencers overtaking journalists as news source

Many users of TikTok, Snapchat and Instagram — apps most popular with young people — get their news from ‘personalities’, according to the report. (AFP photo)

PARIS: TikTok influencers and celebrities are increasingly taking over from journalists as the main source of news for young people, according to a report published Wednesday by the Britain-based Reuters Institute.

The report found that 55% of TikTok and Snapchat users and 52% of Instagram users get their news from “personalities” — compared to 33% to 42% who get it from mainstream media and journalists on those platforms, which are most popular among the young.

The figures were based on interviews with some 94,000 people across 46 countries, conducted for the Reuters…

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