Vicesite (Thailand) Co., Ltd. reinforces its leadership in social data analytics by organizing “THAILAND ZOCIAL AWARDS 2022”, the award ceremony that gathers the most influencers on social media in all branches in Thailand by announcing Over 300 social awards in the form of VIRTUAL EVENT for the first time in 10 years!
For the THAILAND ZOCIAL AWARDS 2022, the award criteria from the scorecard known as “WISESIGHT METRIC” were used to measure the performance on social media of users in Thailand that has been growing continuously, measured in 4 channels. is Facebook, Instagram, Twitter, YouTube and the METRIC that is used to measure this award is divided into 3 groups: 1. BRAND METRIC is used as the criteria for judging the Best Brand Performance on Social Media award, 2. ENTERTAINMENT METRIC is used as the judging criteria. Group Award for Best Entertainment Performance on Social Media, 3. INFLUENCER METRIC is used as a criterion for awarding Best Influencer Performance on Social Media.
In this regard, the Thailand Zocial Awards 2022 awards are divided into 8 categories: Best Brand Performance on Social Media, Best Brand Performance on Social Media by Platforms, Best Media Innovation, Best Entertainment Performance. on Social Media, Best Influencer Performance on Social Media, Special Award, Honorary Influencer Award and Best Performing Brand of the Decade.
Best Brand Performance on Social Media (28 branches) including
- Automotive (Automotive Business Group) including Toyota Motor
- Bank (Banking Business Group) i.e. SCB
- Beverage (Beverage Business Group) including NESCAFÉ
- Broadcasting (media group under the supervision of the NBTC) including Workpoint
- Construction Material (Construction Equipment Business Group) i.e. SCG
- Consumer Electronics (Consumer Electronics Business Unit) including Vivo
- Cosmetics (Cosmetics business): Bobbi Brown
- Delivery & Logistics (Transportation services for people, things or food) including Grab
- Department Store & Super Store (Department store business or Supermarket) including centralwOrld
- E-Commerce Platform (e-commerce marketplace business group) including Shopee
- Financial Service (Credit Card) (Credit Card Service Provider Business Group) including Krungsri First Choice
- Financial Service (Leasing) (Financial Leasing Business Group) i.e. money on wheels
- Food (Food Business Group) including MAMA
- Gold & Jewelry (Gold and Jewelery Business Group) including Aurora
- Government & State Enterprise (a group of government agencies and state enterprises), including the Ministry of Public Health
- Home & Decoration (home decoration business) including IKEA
- Hospital (Medical Service Business Group) i.e. Chulalongkorn Hospital, Thai Red Cross Society
- Hospitality & Tourism (Tourism and Hospitality Business Group) including Sri panwa
- Insurance (insurance business group) including Muang Thai Life
- Mom & Baby (maternal and child business group) including BEAR BRAND
- Out of Home Entertainment (entertainment and amusement park business) including Major Cineplex
- Personal Care (personal care products business) including Yves Rocher
- Real Estate & Property Development (residential real estate developer) namely Sansiri
- Restaurant (Food Service Business and Cafe) including KFC
- Skincare (Skincare Business Group) including LANEIGE
- Supermarket (business group selling everyday goods) including Big C
- Telecommunication (Telecommunication business group) including AIS
- Transportation (Public Transport Business Group) including Thai Airways
- Best Brand Performance on Social Media by Platform (9 awards) are:
- Best Brand Performance on Social Media by Facebook Best Mobile Video branch: NIVEA
- Best Brand Performance on Social Media by Facebook, Best Campaign Innovation branch, including Samsung
- Best Brand Performance on Social Media by Pantip, Highest Quality branch: Ramkhamhaeng Hospital
- Best Entertainment Performance on Social Media by Pantip in Drama: Sida Basket
- Best Brand Performance on Social Media by TikTok, Best Campaign branch: Garnier
- Best Brand Performance on Social Media by TikTok, Innovative Campaign branch: Mirinda Root Beer
- Best Brand Performance on Social Media by Twitter including Shopee
- Best Brand Performance on Social Media by YouTube including Shopee
- Best Influencer Performance on Social Media by YouTube: Zbing
- Best Media Innovation, the person who creates innovative media that is safe on social media (1 award) including The Standard
- Best Entertainment Performance on Social Media (12 branches) including
- Actor (Male): Bright Wachirawit
- Actress: Baifern Pimchanok
- Duo or Group Artist (Group Artist Branch) including BNK48
- Female Artist (Female Artist Branch): MILLI
- Male Artist (Male Artist Branch): Non Thanon
- Online Channel (online program branch) including HeHaa TV
- Podcast (podcast branch) including Mission To The Moon
- Song (Song of the Year): Song Jai – Da Endorphine
- Thai Movie (Thai Film Branch) including Rang Song
- Thai News Program (News Program Branch) including this morning story
- Thai Series (Thai Drama Branch) including Sida Baskets
- Thai TV Program (Television Program Branch) including The Wall Song Singing Over the Wall
- Best Influencer Performance on Social Media (19 awards) are:
- Academic (Academic Branch) including Professor Adam
- Art & Design (Art and Design) including Sundae Kids
- Automotive (automotive field) including Life of Cars Bkk – following the life of 4 wheels
- Beauty & Fashion (beauty, beauty and fashion) including Archita Station
- Change Maker (Social Activist Branch): Environman
- Cooking & Chef (Cooking field) including KRUA.CO by sangdad
- Family & Senior (Family and Elder Branch) including the old woman and the little dog
- Film & Literature (Film and Literature) including JUST, see IT.
- Food & Dining (Restaurant Branch) including life is addicted to reviews
- Gadget & Technology (gadget and technology branch) iMoD
- Gaming & Esport (gaming branch) including Kit Ngai
- Health & Wellness (Health and Fitness) including Bebe Fit Routine
- Investment & Personal Finance (financial and investment) including investing man
- Local Culture (local content producer branch): Chiang Mai Review
- Parenting & Kids (Father, Mother and Children Branch) : Little Monster
- Pets
- Travel (travel branch) i.e. Roam Alone
- Variety (lifestyle branch) including NANAKE555
- vTuber (fiction character content producer branch) including Aisha Channel
Special Award given to people who use social media creatively. be a good role model and benefit to society (1 award) namely Anchili Scott-Kemis Thailand Zocial Awards would like to promote attitudes and perspectives to make everyone respect differences. And love your own body through the campaign “Real Size Beauty”, the concept of beauty without a fixed shape. because people in the world are diverse have different physique And everyone is beautiful in their own way.
Honorary Influencer Award, an honorary award given to social influencers who have been highly recognized and successful over time. as well as being an example and inspiration for the new generation of influencers. To create good works on social media (3 prizes):
- Krit Bunyarang, the founder of The Ska Film Company Limited, the owner of the YouTube channel Bie The Ska.
- Pongsuk Hiranpruek, Chief Executive Officer of SHOW NO LIMIT, owner of Beartai.com website
- Sorasart Wisetsin, owner of the Gluta Story page.
- Best Performing Brand of the Decade, a highlight award on the occasion of the 10th anniversary of THAILAND ZOCIAL AWARDS, given to brands that have made outstanding contributions on social media over the past 10 years. Come (amount 1 prize) including KFC
The company would like to congratulate all award recipients. You can follow and watch the 10th THAILAND ZOCIAL AWARDS award ceremony back through the channel. www.facebook.com/thailandzocialawards
