Being a businessman nowadays It’s not easy at all. because besides having to develop good products to satisfy the market It still has to plan a comprehensive sales channel. because no matter what channel the customer comes from we as a seller It is necessary to be ready for sales at all times. At the same time, the experience of responding to customers must impress them to want to come back to buy again.
Today thumbsup will introduce a sales channel that SMEs should try and pay. to create sales opportunities
Email Marketing
Email is one of the most popular messaging channels online. Because it is a communication channel in terms of advertising or business negotiations. Email continues to grow in number of users, reaching 4.3 billion by 2023.
Therefore, SMEs should invest in email marketing. to use this opportunity to communicate with customers on the spot And it is an opportunity to reach customers who are seriously interested in our brand.
Search
When the new generation is popular to search for information through Google, whether it is searching for information. Entertainment or shopping, that means the opportunity for customers to click to see our brand. If we have to make the first page of the page (Main Page) is beneficial to search and cover all types of search. It would be a good opportunity to reach new customers.
Device
With the number of smartphone users increasing every year. And with 50.88% online traffic via mobile in 2020, customers will find information and communicate via SMS Chat and mobile apps on mobile devices.
If you invest in a website that supports mobile access Or make it an app for use with a mobile experience. It should increase the chances of spending better.
word of mouth
Customers still believe in word of mouth about the brand. Whether online or offline, so that customers review products and brands before deciding to pay. No matter how much budget you use marketing channels All you need to do is develop a complete customer’s journey (Buyer’s Journey).
Video Marketing
When asking online users Regarding the behavior of accessing products or services, which channel is the most? 69% of respondents agree that They will be better informed about the product or service. from viewing information through video
Therefore, SMEs Therefore, a video introducing a product and service should be made. It may not require a very large production team. But at least there are some creative pieces. and tell stories about products or services through video clips that are interesting and attractive which the audience will feel remembered in the information that surrounds them
blog
Blog (Blog) is considered one of the important marketing channels for every business. Creating a business blog (Business Blog) will help customers understand our business better. If you’re a niche business, it’s a good idea to have a business resource. Blog posts can be valuable and increase your chances of buying (Purchase Journey).
Social Media
Social media platforms such as Facebook, Instagram, LinkedIn and many more at SMEs. Should create opportunities to reach customers in all channels. When interacting with customers at different points on new channels, your business is part of a private network. How your brand can be seen by customers on any channel This will make them feel familiar and when needed they will choose your brand first, for example, think of grilled pork. will think of barbecue or when thinking of soft drinks will choose coke or Pepsi first, etc.
Paid Search
Paying to increase your chances of being found through search It will cost more than other marketing channels. address on the list that should be paid It should be chosen to suit the proposal in an efficient channel and get feedback quickly.
The most common way to get started with paid Google Ads is to run for customers to find ad campaigns.
Display Advertising
Google Display Network agrees that display ad increases your chances of reaching people around the world by 90%. You can use ads to create different opportunities.
Each ad type will reach a different audience. because of website traffic or receive a newsletter Each creates an opportunity for different strategies, so marketers or SMEs should choose the strategy that best fits your brand.
Source: red
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