Incheon hosts Thai roadshow to boost tourism and trade ties

Incheon Metropolitan City and Incheon Tourism Organisation recently launched their inaugural roadshow in Thailand, aimed at enhancing trade and tourism between the two nations. The event, titled “Incheon Soft Power Thailand Roadshow 2023,” took place at the Grand Hyatt Erawan Hotel and featured a B2B session involving 50 Thai and 21 Incheon tourism-related businesses, as well as a concert showcasing K-pop acts and traditional performances at Samyan Mitrtown.

The president of the Incheon Tourism Organisation, Baig Hyeon, explained that the roadshow’s purpose was to promote Incheon as a travel destination for Thai visitors. The Korean government selected Thailand as the starting point for a series of events planned across Southeast Asia. Hyeon highlighted Thailand’s position as a hub for Korean culture enthusiasts in the region and the growing global…