InterContinental Hotels Group (IHG) has signed a landmark franchise agreement with real estate experts, Siamese Asset to expand its world-renowned Crowne Plaza brand in Bangkok.
The new Crowne Plaza Bangkok Rama 9 hotel will open in 2025 in a prime city location, close to the Thai capital’s new central business district.
The announcement signals the first time IHG has completed a franchise agreement in Thailand, as they expand their relationship with long-term partner Kew Green, a franchisee of more than 40 hotels in the UK. Kew Green has undertaken a joint venture with experienced real estate developer Siamese Asset to bring the arrangement to fruition.
Serena Lim, vice president, development for IHG, South East Asia & Korea, said: “This project is the first of its type for IHG in Thailand and made possible by working with Siamese and…
