The reader may be wondering about the cool phrases we mentioned above. “Recharge and move on” New concept drink Suntory PepsiCo that intends to penetrate the premium market What does it have to do with creating a new beverage brand?
Today, thumbsup will tell you about the branding of premium beverages. Rockstar Let’s leave each other.
Suntory PepsiCo Beverage (Thailand) Company Limited Manufacturer and distributor of beverages under Suntory and PepsiCo brands in Thailand new product launch Caffeinated drinks Rockstar (Rockstar) aiming to penetrate the premium energy drink market in Thailand To support the needs of the new generation of working-age consumers who are looking for an energy drink that can meet both modern image and healthy alternatives.
In the past year 2021 Energy drink market in Thailand The overall market value is at 19,000 million baht due to the impact of the increase in alternative beverage products in the market. economic problems that reduce the purchasing power of consumers and the situation of COVID-19 while the premium market
which accounts for about 10% of the total energy drink market. There is a clear upward growth trend. from the entry of new players that sent goods to help stimulate the market to be bustling
this release It is considered the first time in Thailand with a world famous energy drink brand. that provides a carbonated fizzy blended with aroma and mellow taste. There are 2 formulas to choose from:
- ROCKSTAR ENERGY DRINK ORIGINAL
- ROCKSTAR ENERGY DRINK NO SUGAR
raise the concept “I’m not out of my mind… I can keep going.” to refresh Recharge your mind and be ready to go ahead and challenge all your favorite activities. ready to record a variety of marketing activities Hoping to penetrate the target group that works hard Play Harder
From superstars to bikers
with vision ‘Sustainable growth’ (Growing for Good) One of its key strategies is to foster growth through product portfolio expansion. Therefore, the launch of the latest brand like ‘Rock Star’ in the energy drink market Therefore, it is considered to complement the beverage product line. diverse both in quality, delicious taste and as an alternative for the health-loving trend looking for sugar-free drinks or less sugar
which will help increase freshness during the day in the desired way Therefore, we see the interest of the premium energy drink market. for expanding the new customer base in the Thai market
Previously, Rockstar was launched in the Superstar concept with an army of rock star representatives. Joey Boy, Tisha and Third Tilly Birds Let’s encourage them to chase their dreams through the slogan. “I’m not desperate, I can still go on.”
Overseas, Rockstar is a favorite product among bikers because of its premium image, easy to find, and suitable for the lifestyle of the new generation who like to live their lives in pursuit of passion.
Recharge with Rockstar Biker
Organizing a campaign like Recharge and going with Rockstar Biker is another strategy to refuel with chic neighborhoods in Bangkok. To get to know the real Rockstars, stop by to recharge the end of the campaign. Rockstar Recharge that transports bikers and luxury motorcycles like Ducati to empower Bangkokians to deliver Rockstar jackets to the real Rockstars in every aspect
For caffeinated beverages, “Rock Star” stands out with the fizz that comes from carbonated gas. blended with fragrance Smooth taste, easy to drink and contains beneficial ingredients. This will help to refresh and recharge the mind to be ready to continue in every situation. In the Rockstar style that many people love, there are 2 formulas to choose from: ROCKSTAR ENERGY DRINK ORIGINAL and Rockstar Sugar Free Formula. ENERGY DRINK NO SUGAR)
Now available in cans, size 245 ml, available in convenience stores. Retail stores – delivery supermarket and leading department stores across the country
Follow for more information via
Facebook : ROCKSTAR THAILAND
Website : www.suntorypepsico.co.th
