‘Ichitan’ sends ‘Ichitan Green Lab’ to pilot hemp-infused beverages to hit the new generation market

Ichitan aims to market the hemp CBD health drink in line with the government’s policy to promote a new economic crop. But as of now, the law has not yet approved the beverage products. Therefore, ‘Ichitan Green Lab’ was piloted, green tea mixed with terpenes and L-Theanine. Has come out to introduce the market already

Mr. Tan Passakornnatee, Managing Director of Ichitan Group Public Company Limited Revealed that “entering the market is the first brand Will be an important factor that will create an advantage in referrals. Along with studying the behavior of target customers Which is a new generation of urban people “

Ichitan Green Lab is green tea mixed with terpenes. Supplement L-Theanine Market at the same time, 2 flavors: Ichitan Green Lab, green tea mixed with chamomile, terpen Sugar Free Formula and Ichitan Green Lab Green Tea Lemon Terpen Flavor Low Sugar Formula has a size of 440 ml at a price of 30 baht.

Ichitan sets the market nationwide, covering all distribution channels, including Traditional Trade, Modern Trade, Convenience Store, in addition to partnering with Sun Vending Technology to bring products to more than 13,000 vending machines serving nationwide. Confident to be able to generate sales from every channel of 500 million baht within the first year.

It also launched the “ICHITAN GREEN LAB THE CANNABIS CLUB”, a lifestyle cafe cannabis created from the combination of cannabis science. Combined with more than 30 food and beverages, from coffee, mocktail, bakery to food ”, will be served on Friday, April 30th, on the 1st floor, T-One, Sukhumvit 40.

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