Modern organizations are increasingly turning to email marketing efforts. Because it is believed that it is a direct communication with customers that we have information on hand Able to sell products or offer services But there are many brands that have fallen dead with this strategy. This makes it just an e-mail newsletter to be spam that people don’t want to click and read.
Today thumbsup has a technique to introduce successful email marketing efforts, or at least please the recipient and make the recipient more interested in our email marketing.
Write a topic that you want to click to read.
The headline of the email is the first thing recipients see after receiving the email. Therefore, marketers should set up a topic that can be clearly communicated, easy to understand and avoid silly messages. It should also include a headline that stimulates the recipient’s interest, such as asking questions. To encourage the recipient to read more They should also be of a suitable length. The length of the topic should not be too long. Because it is vulnerable to the highest click through rate (CTR)
Content is concise, natural and wants to read until the end.
It’s something that is easy to say, but very difficult to do. Size of the author himself, some articles that are very intentional Still do not like the reader at all The more we are a brand, the harder it is to attract people to want to read it. May have to contain Content that is interpolated may need to be entertaining to grab the reader’s attention. Including short, concise, worth reading And that is indispensable, it has to be natural. Avoid robot-like presentation formats or content that is often seen on spam e-mails (spam) .It is essential that the written content is valuable and useful to the reader. It should also have a simple, uncomplicated story, easy to understand and to the point.
There is a Call to action button, easy to press.
With the format of presenting news through email marketing May not be very attractive to readers Some people only read an attractive headline or paragraph, so adding a Call to Action button may help connect recipients. Or if the recipient may want more information Or follow and read other articles It gives the recipient the impression that they have access to complete resources, such as blogs and good websites. And attracted to keep following so that the website, blog or landing page must do the best on every page as well.
Send in the right amount, don’t be too frequent.
Of course, content creators would like to convey the brand’s content as much as possible. And sometimes forget that in email marketing Should not be sent too often or too frequently. This can cause the recipient to become bored and annoyed that they lose their interest in the brand entirely. Including it may become a spam in the AI system of the platform at all.
Use the correct language every time
Spelling of words in this era is very important. If the recipient sees a content error caused by misspelling in the email, they’ll feel less attractive. Or feel that the sender does not care about spelling And that can be a major reason for the reader to create a negative attitude towards the brand, so be very careful. Read each sentence often. Or check the spelling carefully before sending out every time
Content encouraging you to share (share)
Tell or share is the thing that a regular content creator or a brand needs the most. Because that means increasing the likelihood of reaching new customers or audiences, choosing different or similar content in email marketing and social platforms. Would increase the opportunity to see and open up more opportunities to share
Set the target audience clearly before sending.
Clear targeting In order to prevent distraction that may arise in the future For example, if at least we are targeting that you want to do email marketing to generate sales for your business products. Should choose to send an email to a group of old customers who may already be interested in our branded products And the email headline is attractive Then, it offers a special promotion for existing customers to help attract customers to access other information. Of brands we add But if we do not set good goals Send email sow For the list of names we have all It doesn’t care at all what the purpose of email marketing is. Will get a small response that is not worth it
In addition, we know who the target audience is. If hiring new employees or changing content writing teams These new people will also have a scripture for future content creation.
Emphasize the origin of the brand clearly
Choosing to send by brand email will underscore which brand this email is from. Therefore, the brand url should be set clearly, for example: [email protected], [email protected], [email protected] etc. Not just an email alone. Creating an infographic with a brand logo. Free gifts with brand logo screen printed as a free gift or as an added value for sale in a special event. It is considered to reflect the brand’s strength as well.
Do not sell only things Must also be useful
It is true that brands are interested in email marketing in order to increase product sales opportunities. But did you know that every e-mail sent out, if there is only a promotion? Get a discount every time. As a receiver, they may be ignorant and don’t even want to click into it. There are games to win prizes. Until there are activities to join in the fun And interesting articles Mixed with promotional giveaways is another opportunity to increase the brand’s interest as well.
Set up tracking and do it. Split Testing or A / B Testing
Lastly, what brands and content creators should do is monitor and keep statistics on how interested in your article recipients. such as Email click rate, website traffic, website purchase rate To use all the data to analyze the results in marketing. Split Testing or A / B Testing is a test that we aim for, divided into 2 formats and then compare the results. The results are presented in a form that reflects reality and let us know how well our articles meet the needs of consumers. Which brands that do A / B testing have higher open rates than normal. And can also reduce click-through rates
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