Nearly three-quarters of the world’s population over the age of 12 use social media. These people are engaged with social retailers. Nearly a quarter of users, or 23% of consumers, choose to follow a company they’ve purchased from, and 22% choose to follow a company they think would be interested in buying. and for retail companies Social commerce opens up new avenues for trading. And that’s why Why is it important to understand social marketing for retail companies?
Social media marketing can benefit retailers at every step of the sales process. This starts from finding a way to start selling to how to build a good relationship with customers through social media.
How to use social media marketing to increase retail business sales
1. Let social media be part of the sales process.
Social media is often where people look for information when thinking of making a purchase. More than a quarter of social media users use social media platforms to find incentives to buy. Social media is a channel to fulfill your business more effectively and it is also becoming an increasingly important channel. Each platform has different tools and capabilities to connect and engage customers.
2. Use social commerce
One of the key benefits of social media for retail businesses is the social commerce process that will make it easier for social media users to shop from retailers. This can be done with almost no need to leave the social media platform.
3. Update social media status frequently.
Frequently updating your status on social media will help you reach and serve customers more thoroughly. Social media messaging is a great way to interact with your retailer and the more seamless your inquiry messaging can be, the more shoppers feel confident in your brand. Quick response is also one of the key factors in customer purchase. So it’s worth investing time and money into social media for customer service. This could be done by creating chatbots or tools that can effectively manipulate social media inboxes. Because good customer service will remove the hurdles in the purchase of customers.
4. Work with influencers
One of the most effective ways to connect with customers through online channels is to find communities that are relevant to your brand. Influencers are a guide to those communities because influencers have strong ties with niche communities and are trusted by their followers. And most customers will buy or recommend products to friends and family based on influencer content. They are able to extend the brand’s reach to a wide range of social users and also the audience that the brand wants. by Meta research results That said, when comparing influencer-based and non-influencer advertising campaigns, As a result, influencer ads are 85% more likely to drive people to buy those products.
5. Advertise to the target audience
Another way to focus on social media to get the results you want is to buy social media ads that are targeted to specific customer groups. Social media advertising campaigns can be highlighted to users who are more likely to make a purchase. In addition, retail businesses can consider online behavior. Existing connections with brands and more. This can be summarized and compiled much easier than traditional methods.
Social Media Marketing Tricks
1. Don’t sell too much.
Although social media is used to increase sales. But watching too many sales is a bad thing. Followers will drop quickly if you post only promotional content.
The focus should be on building a good relationship with your followers that will lead to more sales in the future. Use social advertising to increase brand awareness and create content that will build brand appeal at the same time. A good practice is the 80/20 rule, make 80% your brand’s general content. It could be a post that informs a brand or entertains people, and only 20% is used for posts that directly promote a business.
2. Use social media to create interactions
Today, ecommerce has become the main channel for many retail businesses. That means less face-to-face interactions with customers. Interactions are essential to businesses as they drive customer loyalty and increased purchases. which brands can do through social media by tools such as Demonstration of products via IG stories or individual customer interactions through message boxes or comment boxes.
3. Choose the right platform
Choose a platform that is appropriate for your brand’s marketing style. The platform that should be used is the one where the majority of people engage with the content or get high engagement, such as Insragram or Twitter. Brands may need to choose a platform that is used by a large number of people, such as Facebook or Youtube.
4. Good content, right customers at the right time
You should start by analyzing your target audience well and making a marketing plan to be specific to that target audience appropriately. This may be done by different tools that each platform has and then collecting and analyzing those data. Then present that content to come out with efficiency and accuracy. especially in regards to periods of time where there must be constant experimentation to determine what is the right time to post content.
Source: Hootsuite Global State of Digital 2022
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