It continues to be a platform of market interest for TikTok thanks to its diverse range of users. The content is fun and the number of users worldwide continues to grow.
It is also a platform that creates opportunities for marketers who are interested in creating strategies on this platform.
Therefore, marketers and agencies need to know how to properly use technology or social media, and TikTok has a wide range of tools to choose from. Only you know how to apply it. to fit and match the plan as much as possible
TikTok was launched in China in 2016 as douyin, before becoming known internationally in 2018. At the time, it had over 80 million users in the US alone. It is so popular that it has 100 million active users in a year and more than 1 billion videos are viewed every day.
Although the exact numbers are not disclosed, it has been downloaded more than 2.6 billion times worldwide. It is confirmed by research firms that it is a very young platform (users) in the billions. (Source: Wikipedia) to become a startup that raised funds at the unicorn level within a very short period of time.
Therefore, if you are a small and medium-sized business that wants to create an opportunity to reach ads on TikTok, you must not miss these steps.
Because the charm and behavior of the users of each platform is different, so you need to know that the platform you are going to use. What are the benefits and opportunities? From a business perspective, what TikTok will help in is
- Build brand awareness
- Get customer feedback
- sell goods or services
- Launch targeted ads
Then, what you should consider the next step is
- Should the marketing budget be spent all at once?
- other platforms how interesting
- What is the budget for each platform?
- What’s the next goal?
These questions are not what we want to ask. But I believe that you will encounter when you have to write a plan and answer these questions before submitting your budget to the management. Because each platform has its advantages that should not be overlooked. But if you want to try for a short time Before deciding to use a serious budget, you can try it out easily because TikTok is still a new medium for you to try before investing serious money. Even though it still hasn’t resulted in many sales coming back. But at least I learned about the behavior, preferences and reach of the brand. To get to know each other is not difficult.
plan seriously
Once the app has been downloaded Of course, what should be done first is Go live to learn the whole system’s algorithm. Because many old-time marketers still cling to the unattractiveness of TikTok with some inappropriate content. But when you try it from real experience. Knowing what usage or behavior on TikTok will be your opportunity for future marketing strategies.
when you know that Audience group or target audience that you will be marketing to. Let’s start using the SWOT principle. Let’s analyze it. In addition to analyzing SWOT in terms of content The creators’ group and content must also be collected in this principle.
After you plan your strategy set content guidelines and create content according to strategy would increase the opportunity to reach the organic group But one thing that I would like to emphasize is that the product is too hard to sell. May reduce the chances of reaching the audience. Therefore, it should be sold in a cute, crunchy way and not make the audience feel too stuffed.
Set goals that are measurable.
many times Marketers or executives tend to look at just one aspect of likes, shares, or sales returns. but in fact TikTok Ads Manager is sophisticated and measurable for targeted campaigns. If you have set up and understand the principles of campaign analysis. You’ll know where to start spending your budget. Because TikTok’s ad formats include Brand Takeover, Top View, In-Feed Ads, Hashtag Challenge, Branded Effect, we can choose to use it to suit each campaign. or each gimmick for users to remember your brand
- Topview ad : A Topview ad is an ad that users see while opening the platform.
- Brand Takeover : Brand takeover ads are viewed when users open the app, but there is no CTA button or option to like or comment.
- In feed ad : The ads that appear in the feed are most similar to organic content. It appears when the user swipes on the app among other content.
- Branded hashtag challenge : Allows users to participate in your campaign and create your own unique content.
- Branded effects : Filters, stickers and any special effects. created by the brand for the platform
The format of each ad is considered fun to be different. Many brands that have used it will find that they can create opportunities and get brand awareness very well. and there are many brands that continue to choose to use because it can reach the target group that is a new generation of people who have purchasing power and want to have fun If your brand hasn’t been able to reach them and create a great recognition, So it’s time for you to come up with new ideas.
Source: DAN
