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Tuesday, May 7, 2024

How S’pore firm survived a $135 million lesson in Saudi Arabia

“When we encountered tax issues with the Saudi Arabian agencies, EnterpriseSG helped us facilitate meetings or conversations with the authorities. This made a lot of difference,” says Rotary’s deputy chief executive officer Koh Chun Peng, 47.

In the United Arab Emirates, the agency also recommended potential partners. “Singapore firms can tap on their good contacts around the world,” he adds.

In some cases, the firm has formed joint ventures with local contractors to bid for and oversee projects smoothly.

“In Thailand, we created a subsidiary with a Thai partner who spoke good English and helped us to overcome the language barrier. We sent our engineers, foremen and other skilled workers there to train the locals, who then trained more staff,” says Mr Chia.

Strategies for sustaining growth

To further boost its self-reliance as it expands globally, Rotary has been…

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