However, the export of Thai sweets is very low compared to other countries, accounting for only 6% of total exports.
According to the Commerce Ministry’s Office of Permanent Secretary, global exports of sugar and confectionery products totalled 123 billion baht in the first eight months of this year.
The top five sugar and confectionery exporters are Indonesia (32.53 billion baht), China (21.47 billion baht), Philippines (12.40 billion baht), South Korea (11.38 billion baht) and Malaysia (8.92 billion baht).
Sukhum Chaleysub, director of Suan Dusit Poll, believes Thailand can promote its sweets internationally.
Government agencies can promote Thai sweets along with culture, use technology to extend shelf life, include them in learning courses and support entrepreneurs to further develop them, he said.
