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Monday, April 29, 2024

Hotels, tour agents fix gaze on China

Strategies to cover all market segments

A group of Chinese tourists are greeted upon arrival at Suvarnabhumi airport. Varuth Hirunyatheb

Spending among Chinese tourists has not been affected by the global economic slowdown as there is huge pent-up demand following a three-year hiatus, helping to stimulate the market, says a travel agent group.

Sisdivachr Cheewarattanaporn, president of the Association of Thai Travel Agents (Atta), said Chinese tourists coming to Thailand during this quarter were mostly individual travellers who haven’t been affected by the sluggish economy.

However, Chinese tour groups, which were allowed to travel to Thailand since Feb 6, are only expected to account for 10% of…

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