Chinese smartphone maker Honor is aiming to become a top three player in the Thai market within three years via heavy marketing investments and related activities.
“Competition is expected to intensify in the local smartphone market as consumer purchasing power weakens,” said Sutida Mongkolsuthree, chief executive of local IT product distributor Synnex (Thailand), the sole distributor of Honor mobile phones.
“We think we can increase the overall Honor market share to 3-4% this year and make it into the top three brands within three years,” Ms Sutida said.
Honor re-entered the Thai market over the past 10 months and appointed Synnex as its sole distributor and service provider….
