A Thai cinema operator is the first to sign on to new hologram technology that promises to change the moviegoing experience.
Thailand’s largest exhibition chain, Major Cineplex, has bought ARHT Media’s Capsule hologram display technology. The deal marks the first sale of the tech into APAC, building out on a roll-out across North America and Europe earlier this year.
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Capsule is billed as a “plug-and-play, fully interactive 4K display system” that merges the physical world and metaverse. The tech was first unveiled at CinemaCon Las Vegas in April.
Major Cineplex plans to use Capsule to allow audience members to “meet and greet” with life-sized 3D holograms in real time. Talent will also be beamed live to screens from anywhere in the world.
The Capsule technology provides interactive functionality including motion sensors, touch screen and two-way cameras. This…
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