H&M finds romance in recyclables
Retailer hopes fans of the brand will ‘fall in love’ with new collection made from sustainable materials
published : 11 Jun 2021 at 04:00
H&M headed to Los Angeles for its latest collaboration with fashion label Brock Collection.
The partnership has reinterpreted modern romance for a collection that features more sustainable materials such as organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell.
“We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,” said…
