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Here’s a summary of the Adobe Summit 2022 event for marketers and brands. can be used to develop products and services • Thumbsup

Adobe (Nasdaq:ADBE) Launches Adobe Summit 2022 Conference, Digital Experience Conference and the largest digital marketing in the world Adobe Summit 2022, Adobe Summit 2022 Adobe Summit 2022 Adobe Summit 2022 organized in an online format And powered by the Adobe Experience Cloud application, what will be highlighted in this event?

  • Adobe Experience Cloud powered by Adobe Experience Platform: Adobe Experience Cloud applications are now fully powered by Adobe Experience Platform, an open and extendable enterprise platform. It turns data into a comprehensive customer profile in real time. It can be used to deliver personalized experiences to customers through Adobe Experience Cloud applications.
  • Cross-cloud integration : The technologies Adobe offers on Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud help brands able to tell an impressive story Meet the needs of working from home and personalizing experiences in the digital economy. Integrated workflows between Adobe Workfront, Creative Cloud Enterprise, and Adobe Experience Manager Assets enable end-to-end content creation and delivery. Additionally, the Adobe Acrobat Sign Connector for Workfront Fusion makes it easy for businesses to integrate nakan and automating e-signing by integrating with business processes on Adobe Workfront.
  • Adobe Experience Cloud for Healthcare: Health care is individual. Likewise, the Adobe Experience Cloud for Healthcare solution enables healthcare organizations to design and deliver more personalized digital experiences. To enable consumers to manage their own health care appropriately and effectively

Real-time Customer Data Platform

  • new abilities About real-time customer data: To enable organizations to deliver content and experiences quickly and comprehensively in the digital economy. Adobe is introducing the integration of Adobe Real-Time CDP and Adobe Target, enabling brands to personalize millions of web experiences in seconds. It includes the integration of OneTrust’s consent management solution, which allows businesses in highly regulated industries to securely use customer data to personalize their experience.

Content speed and seamless customer journey

  • ADVANCED AI FEATURES: To expand the business to grow Powered by Adobe Sensei, Adobe’s AI technology, Adobe Experience Cloud’s newest artificial intelligence (AI) innovations will enable businesses to: customize content forecasts about income customer behavior and transform data into actionable insights Over 80% of Adobe Experience Cloud customers now use Adobe Sensei to drive customer experiences.
  • Adobe Learning Manager: Adobe’s new cloud learning platform This makes it easy to create new and engaging digital learning experiences for customers, partners, and employees, essential for businesses looking to retain their customers. increase sales efficiency and educate customers
  • Metaverse and immersive experience: The integration of Adobe Creative Cloud and Adobe Experience Cloud enables the creation and delivery of immersive experiences, helping brands succeed in the Metaverse. Creating and sharing 3D works has never been easier and more efficient.
  • Innovations from Adobe Research Labs: The latest innovations from Adobe research labs help businesses leverage cutting-edge technologies such as AI and machine learning (ML) as well as Augmented Reality (AR) to deliver superior customer experiences at all times, for example Project Design. Decoder, which uses the principles of Vision Science, which focuses on improving the accessibility of the retailer’s website, for example.

The Growth of the Adobe Experience Cloud Ecosystem

Adobe Experience Cloud’s customer experience management capabilities are backed by a global ecosystem covering more than 300 partner platforms on the Adobe Experience Platform. Adobe announced a new partnership with The Weather Company and IBM to personalize a personalized digital experience using weather data, together with OneTrust to help manage user consent, and Anaplan, a platform that integrates financial and marketing management workflows to support timeframe and budget campaigns. Partnerships with Walmart, FedEx and PayPal will help brands can offer payment options and shipping

75% of Fortune 100 leading companies use Adobe Experience Cloud Adobe, powered by the Adobe Experience Platform, to enhance the customer experience with applications focused on management, customer journey, insights and audience. Content and personalization Commerce and marketing workflows More than 90% of Adobe Experience Cloud customers in the Top 100 use at least three or more applications. The Adobe Experience Platform evaluates over 24 trillion segments per day. and is supported by an ecosystem of more than 4,000 partners.

In addition, Adobe Summit 2022: also aims to help create a digital economy. Personalization Through the innovation of Adobe Experience Cloud, enhance the experience. Personalization to millions of consumers in fractions of a second, 75% of Fortune 100 companies use Adobe Experience Cloud.

Anil Chakravathi, Head of Digital Experience Business, Adobe, said, “The customer experience and continuous journey are built on insights, data, and engaging content. This makes the digital economy more personal. Adobe Experience Cloud is a tool that delivers personalized experiences in the digital economy. It empowers every business to increase deep interactions with customers across all digital channels.”

Consumers are more familiar with various activities. online The Adobe Digital Economy Index forecasts that e-commerce spending will hit $1 trillion this year. So to help business organizations to grow their businesses in this situation. Adobe has announced a new customer. Customer partnerships and growth of the Adobe Experience Cloud ecosystem

Adobe’s new customers today include BMW, The Coca-Cola Company, Coles, Dick’s Sporting Goods Epic Games, EY, General Motors, Major League BaseballTM, NASCAR, NVIDIA, Panera Bread, Real Madrid, ServiceNow, Suncorp, T. Rowe Price, TSB Bank, and Walgreens Boots Alliance. It announced a partnership with OneTrust to simplify user consent management, bring financial plans into marketing workflows on the Anaplan platform, and integrate e-commerce with FedEx, Walmart and PayPal. All of these technologies are available today. Adobe is also partnering with The Weather Company and IBM to help businesses leverage weather data to personalize digital communications.

These new innovations are empowering businesses to create and deliver personalized experiences for large numbers of customers. as well as increasing the speed of delivering content to support the customer journey in every step of the process seamlessly and uses real-time customer data from Adobe’s enterprise-grade customer data platform (CDP) and Adobe Real-Time CDP.

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