Campaign aims to increase value of local sector by up to B100 billion
Green chiretta or fah talai jone grew in popularity during the Covid-19 crisis. The Thai herb will also be promoted for use in modern medicine. (Photo: Department of Thai Traditional Medicine Development)
A campaign is under way to promote use of herbal plants in modern medicine to boost their value by at least 90 to 100 billion baht by 2027.
The plan was hatched following the release of the “Herbal Champions” announcement by the Ministry of Public Health, which included a list of 15 Thai herbs to be pushed into the global market, said Dr Thongchai Lertwilairatanapong, director-general of the Department of Thai Traditional and…
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