Tourism Authority of Thailand (TAT) forecasts a staggering 760 million baht windfall for Hat Yai during the upcoming New Year holiday period.
Nongyao Jirundon, the TAT’s Hat Yai office director, predicts an unprecedented surge in arrivals from both foreign and domestic tourists between December 30 and January 1. The city is already buzzing with excitement, especially with the influx of visitors from neighbouring Malaysia, who have been streaming in since Christmas.
Nongyao attributes this remarkable upswing to strategic tourism initiatives, including the suspension of the cumbersome TM 6 forms at the Sadao immigration checkpoint in Songkhla. She also credits the success to a month-long campaign featuring standout events like the Amazing Countdown Songkhla Festival 2024 (December 27 to 31) and the grand Hat Yai Countdown to 2024 tomorrow, December…
