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Sunday, April 28, 2024

Gucci goes all Doraemon

Gucci welcomes the Lunar New Year and pays tribute to Doraemon in a playful collection, now on display in Bangkok at Gucci Pin, Iconsiam.

The Doraemon x Gucci collaboration actually straddles the 50th anniversary of Doraemon in 2020 and the 100th anniversary of the Italian fashion house in the Year of The Ox.

A famous Japanese manga and anime character, Doraemon is cat-type robot sent from the 22nd century to help a young boy called Nobita Nobi with secret gadgets from its four-dimensional pouch.

The collection for men and women features the pop icon in the classic blue colour over the GG motif, across different product categories.

The designs also have Doraemon in disguise as an ox — the second zodiac animal in Chinese astrology.

The blue is replaced by golden tones, and two little horns have been drawn on…

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