In the Food and Grocery Trends Report 2023 recently revealed by Grab Thailand, it was highlighted that omni-commerce and the integration of digital platforms with outdoor activities are the preferred delivery methods. The report also listed som tum poo pla ra (papaya salad with crab and fermented fish) and coffee as the most sought-after menu items of the year, with over 4.4 million and 4.6 million orders placed through GrabFood, respectively.
Grab Thailand’s senior director of commercial and marketing, Chantsuda Thananitayaudom, stated…
“Significant shifts in user behaviour are expected this year. An increasing number of consumers who are integrating their outdoor lifestyles with their spending habits on digital platforms. To cater to this trend, Grab is improving its platforms by employing innovative technology to develop a variety of…
