The government is promoting health tourism and related products and services in a new campaign to get overseas visitors to spend at least 18 million baht by this September.
The “Discover the New You!” campaign is backed by the Tourism Authority of Thailand (TAT) and more than 130 health and wellness business operators, including hotels, health resorts, spas, hospitals and clinics.
“The prime minister [Prayut Chan-o-cha] appreciates the cooperation from all sectors to promote health tourism and sustainable tourism,” government spokesman Anucha Burapachaisri told the media yesterday.
“The premier is also confident that this activity will draw the attention of tourists and add economic value,” he said.
The campaign is aligned with the Amazing Thailand Health and Wellness New Chapters New Experience project, which aims to sell products that appeal to tourists under…
