The launch of Google Wallet in Thailand is expected to pressure Apple into providing Apple Pay here as the move adds another option to the array of mobile payment channels in the country, say industry analysts.
Google Wallet initiated service in Thailand, Vietnam and Malaysia on Tuesday. The service was launched in Singapore in July.
Google Wallet is available in 57 countries worldwide.
“According to the e-Conomy SEA 2022 report, digital payments are gaining popularity and are expected to hit US$161 billion in gross transaction value in Thailand by 2025,” said Jackie Wang, country director for Google Thailand.
Google brought Google Wallet to Thailand to support millions of Thais who now use their phones everyday to make payments, she said.
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