Key new consumer trends identified
Internet giant Google has identified Thailand’s three main consumer trends, based on their web searches in 2022.
The three trends — Thai people cherishing their own identities and lifestyles, paying attention to economic circumstances, and finding ways to create joy — were identified in Google’s “Year in Search 2022 – Thailand” report, which shared insights into consumers’ behaviour.
“Millions of Thais use Google Search every day to find information they are looking for. We have noticed changes in consumer behaviours as we analyse billions of searches every year to identify key trends,” said Saranee Boonritthongchai, country marketing manager of Google Thailand.
She said the report could help brands and…
