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Monday, April 29, 2024

Google dominates advertising through unrivalled 500bn web pages

The offices of Google in Manhattan. The US media giant is accused of illegally abusing its monopoly over technology that delivers ads online, through an unrivalled index of at least 500 billion web pages. (Photo: New York Times)

OAKLAND: California: In 2000, just two years after it was founded, Google reached a milestone that would lay the foundation for its dominance over the next 20 years: It became the world’s largest search engine, with an index of more than 1 billion web pages.

The rest of the internet never caught up, and Google’s index just kept on getting bigger.

Today, it is somewhere between 500 billion and 600 billion web pages, according to estimates.

Now, as regulators around the world examine ways to curb Google’s power, including a search monopoly case expected from state attorneys…

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