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GMM share buyer talks up TV show plans

GMM share buyer talks up TV show plans

Positioning changes for key segments

Mr Takonkiet, fourth from right, talks about his mission for GCH.

Renowned television producer, Takonkiet Viravan, has committed to support marketing capability and ramp up co-production with SET-listed GMM Grammy, after his joint venture firm, The One Enterprise, recently acquired a 17% stake of GMM Channel Holding, in which GMM Grammy previously held 50% share, in a deal worth 2.2 billion baht.

“We [the company] have decided to buy 17% stake of GMM Channel Holding [GCH], the media, entertainment and content providing company because we see a market opportunity that will come from the business synergy between the two firms,” said Mr Takonkiet.

“GMM TV, GMM Media, Change 2561 and…

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