GMM Music Once again proven success With stepping into the market leader in Thai music, every platform, only in January By 2021, views have surged 1,400 million streams, 40% increase, with seven steps forward for future growth.
Mr. Pavit Painter, Chief Business Officer, GMM Music, GMM Grammy Plc. Revealed that in January 2021, the number of listeners to GMM music. Music across all platforms increased 40% compared to January last year, or total streams of 1,490 million streams, with the main channel listening to music via YouTube. Accounting for 66%, followed by Facebook 27%, Spotify 4% and other channels 3% such as Joox Apple Music LINE TV AIS Play and True ID etc.
For music listening via Facebook platform is the highest growth rate of 248%. GMMGRAMMYOFFICIAL It has 3.1 million likes and has over 8.2 million followers. It also has a fan page of the GMM Grammy label’s Facebook page and an artist’s fan page with a large number of followers.
“We started developing music channels on Facebook’s platform at the end of 2019, which is a channel that has continued to grow. Especially during the COVID situation According to the behavior of consumers who have to stay at home more, work from home leads to more music listening. Music has become an integral part of people’s lifestyles. And social media like Facebook has become the main channel for reaching diverse audiences. It covers both pop-rock music, especially country music, with very high views. ” Mr. Pawitsay
GMM Grammy’s social media network now reaches more consumers, with Facebook having a total of 80 million followers, a 35% increase from 2020. YouTube has 77 million followers, an increase of 20%. Instagram has 16 million followers, up 15% and Twitter has 5 million, up 12%.
For the business plan of GMM Music this year There will be a new single album, a total of 300 – 400 OST songs, 15 concerts, shows BIZ.
“The continued growth of music listeners. Especially in the emerging digital platforms, this is proof that the music business will never die. And also gaining popularity Can continue to create more and more value By creating music styles in each genre that can meet the needs of consumers in each group ” Mr. PawitConclude
