YouTube Shorts has become another content creation channel for video creators that just launched in September 2020 and then released in Thailand in July. 2021 Objectives are, of course, just adapting to the era of video content addicts who intend to watch shorter clips.
After opening for the use of Shorts, it must be admitted that there are not many top-tier creators to use. Maybe because we haven’t planned to enter this new feature fully, so we can see it, but it will be people who are familiar with shooting and editing with mobile phones. Or have a team ready to use this feature?
But instead we see a new creator. Or creators that we are familiar with in TikTok increase the opportunity to reach the audience by coming to use in Shorts more, giving more viewers the opportunity to see their content because in TikTok, the number of creators has started. Lots of new content And the feeds displayed may be based on our subscriptions or preferences.
While Shorts is still learning user behavior or learning the popularity of watching short video content. This gives viewers the opportunity to see a wider variety of content, but most of them are drama-based or content created by creators that may not be very famous.
Shorts vision and interesting features
However, the vision to create a new feature like Shorts was because YouTube wanted to increase the opportunity for creators to create while encouraging the next generation of creators. Ease of creating new content Through mobile communication devices such as smartphones to shoot and edit faster.
The method of creating content is very simple, just press Create a Short. The first phase will allow you to start creating content that is no longer than 15 seconds to 60 seconds and has simple tools to use, such as Add music, cut clip length, add text, adjust filters to beautify. Speed up the clip, count the time, or add a green screen to make fun content.
However, music that is free to put in clips for distribution on the Shorts channel cannot be downloaded for use in other channels because it is a matter of copyright. But it can be played in only one Shorts channel even in normal YouTube.
Shorts’ specialty is that it’s in Beta now, so it’s a great opportunity. For new creators who want to create their own Because almost everyone who opens the door will have the opportunity to meet you. Just like YouTube is now open to everyone’s content, your feed is easier to access, because the YouTube Shorts system will show up on the YouTube homepage (pictured above), making it easier for viewers to open the YouTube app. You can see it in the Shorts Beta toolbar or in the Shorts feature.
Guidelines for Shorts
For new creators who want to do YouTube Shorts, it’s important to define your channel’s guidelines first, which is to know who our viewers are. What kind of content do you like? what age Is there any information that should be used to formulate a guideline for making content? If it’s an old creator, you can split a new channel to group new bases.
Additionally, there should be a roadmap for how many upload frequency per week. And what will the content be? continuous or ending in an episode It will be updated daily, every other day or once a week. You need to plan your work and productions that are well thought out in order to make the content consistent. And viewers can see your content continuously and not forgetting your channel.
However, the mood or subject line of the clip should be adapted to suit the situation, not the story line. For example, if making a short drama, the story should be continuous and serious until the end. It’s not long enough to be boring or talk in circles until it’s uninteresting. Because creating good content on Shorts is to grab your audience’s attention in the first few seconds because it decides whether viewers watch to the end or scroll through.
Once you’ve been doing content for a while, it’s a good idea to check some information about your clips. Which of your work is popular? Who are the viewers who finished watching and what are their opinions? How long is the visit period? as a guideline for future content creation
Lastly, you don’t have to tell a lot of context. Even if the audience didn’t know you before. But if his content is honest They will choose to follow you and come back often. But if your story isn’t interesting, even if it’s on the display page, the audience will move quickly as well. So should do many content. A template to guide what kind of content you have that can capture your audience and become a fan base in the future.
