Get to know TikTok Creator Marketplace, the meeting place for brands and creators.

One of the most powerful online marketing trends is influencers/creators. At present, various brands Looking for a new channel to promote the brand, TikTok is a platform that can’t be overlooked.

TikTok has gained immense popularity among users of all ages, especially Gen Z, thanks to its unique strengths. Able to reach a powerful target audience and create multiple marketing campaigns.

Therefore, TikTok Creator Marketplace or TCM is a meeting point between brands and creators. It is a collaboration analysis tool. easily through evaluation of various information such as the number of likes, shares, number of comments

Highlights of TikTok Creator Marketplace

• TikTok has over 1 billion daily users (Active Users).
• TikTok has 8 million active creators every day (Active Creators).
• Can connect directly to creators
• Access creator data including likes, views, shares, engagement counts.
• A new way to reach the target audience effectively.

How can brands join TCM?

If a brand already has an account on TikTok, the process is simple. Simply register your brand in TCM, then follow these steps to find creators and collaborate.

• – Search for creators through filters based on creator interest topics.
• – Analyze the number of followers, average views, creator’s past performance.
• – Analyze the audience whether it is a customer group or not
• – Track trends as they predict campaign results.

How do creators join TCM?

TikTok will send you an invitation to apply for TCM if you meet the following criteria:

1. 18 years or older
2. More than 100k followers
3. There are at least 3 videos posted in the last 28 days.
4. More than 100,000 likes for the video in the last 28 days.

In summary, the TikTok Creator Marketplace on the brand side gets the right information. Direct access to creators, no intermediaries. It also allows tracking and analyzing the results of all campaigns in one place. And for creators, it’s a revenue generating tool for content creation. and have various features Help improve the content effectively.

source

influencermarketinghub

armfulmedia