You might have a lot of data about your customers but is it telling you the whole story?
As a leader and student of the future of business, I understand the importance of data. Like many other leaders, I know data can be overwhelming, and it is challenging to know where to start.
In my business, learning and development, platforms and technology provide more data than ever. However, for a long time, I struggled to make the most of it, and the sheer volume and complexity of information can be challenging. Sometimes data does not represent reality.
I am not a data expert, but I would like to share a story from my experience, which transformed the usefulness of the data…