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Sunday, May 5, 2024

Gentle Monster, PP Glam forge joint venture

Flagship store opens at The EmQuartier

The Gentle Monster store at The EmQuartier retail complex.

Gentle Monster, a renowned Korean eyewear brand, has embarked on a joint venture with a Thai partner to introduce the Korean brand’s largest eyewear store in Thailand.

Salin Suyarnsettakorn, managing director of PP Glam Co, said the new venture — IICOMBINE Thailand — had recently been formed, with Gentle Monster holding a 55% stake and PP Glam having a 45% share in the business.

While Gentle Monster has established 75 locations worldwide, only three of its markets –…

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