Origin extends its ORIGIN MULTIVERSE plan to enter the entertainment business for the first time by opening a record label Origin Music to respond to the T-Pop trend, aiming to create a brand that wins the hearts of Gen Z, revealing 2 experienced producers as executives. Expanding the business structure, starting from sculpting artists, models, organizing concerts, producing series both preparing to organize a Music Contest – opening auditions for new artists
Apisit Sunthornchukiat Chief Executive Officer of Origin Music Co., Ltd., a subsidiary of Origin Property Public Company Limited or ORI, a real estate developer, said that the company made a big change according to the ORIGIN MULTIVERSE concept, moving forward into the business. Entertainment for the first time With the launch of a new record label, Origin Music, joining the T-Pop trend along with creating experiences with Gen Z target groups to become a brand that wins the hearts of the new generation in all aspects.
“The Origin Music camp will be a big dynamic move for the Origin Group that brings us closer to the new generation than ever before. But we see that the artist And music will be an important medium that creates value and allows us to reach Gen Z and Gen Alpha people since school age. Make the Origin brand a Forever Young brand, becoming the new generation’s favorite brand for both condominiums and entertainment.
Origin Music will focus on 2 main business groups:
- The New Blood Artist Development Group trains talents for Gen Z people who dream of entering the entertainment path and various future works. From artists, singers, actors, models, hosts, brand ambassadors, influencers both Youtuber and TikToker.
- Production and other creative groups present something new To drive the entertainment industry in Thailand such as drama and series production, advertising production, creative content production and music marketing reviews both online and offline. Sponsorship activities Events and concerts
At the same time, it also appointed Sayumphu Nilawan or Teacher Ae, a professional producer who has worked with major Thai record labels. and is a singing teacher for many famous people Come to take a position as Managing Director Music Division and Kan Yai Sawang or Kru Kan, an experienced producer behind many famous songs. to take the position of director of production To jointly create growth and teach music skills for new artists of the Origin Music camp.
For the first group of new artists are Berlina (Berlina), the label’s first female soloist, Good Mood, a pop-rock band, and Nate Spiess, a talented trainee. All of which will gradually release songs and music. The video will be officially released in early 2023 and will continue to find new generations of artists, including Gen Y, Gen Z and Gen Alpha, to create new colors for the Thai entertainment industry in the third quarter of the year. 2023
