MI predicts contraction of advertising industry if outbreak lasts several months
Thailand’s media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
A contraction could happen if the outbreak is severe and lasts a few months, said MI.
The third wave of the pandemic in Thailand is threatening media spending in 2021, which has caused fears that it might plunge to a new low again after just recently passing a low point in February,” Pawat Ruangdejworachai, president of MI, told the Bangkok Post.
In the best-case scenario, the government will control infections in a month, which could help shore up…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
