Franck Muller launches Paragon store

As part of Franck Muller’s rebranding, a new store concept aims to provide a refreshing retail experience.

The implementation has come to Bangkok at Siam Paragon’s M floor, where the new Franck Muller store officially opened its doors on Tuesday evening.

CEO Nicholas Rudaz presided over the ribbon-cutting ceremony. He was joined by Sharon Lim, Chadatip Chutrakul and Ong Ban, respectively the CEOs of Franck Muller Southeast Asia and Australia, Siam Piwat Group and Sincere Watch, as well as special guest Jeff Satur.

The multi-talented singer and actor wore the futuristic Grand Central Tourbillon Flash CX 36 in neon green, which not only completed his stylish look but gave him an energising vibe.

The blazing orange version of the new model flashed in the holographic showcase that flanked the store entrance while two full-length displays occupy the other side.

Franck…