The Thai launch is regarded as a proof of concept or experiment that, if successful, could be rolled out as an unscripted format in other territories.
The show’s backers have significant pedigree in the sector. They include U.S. companies Fox Alternative Entertainment and Smart Dog Media and Thai producer and broadcaster Workpoint Entertainment. Fae is the unscripted production arm of Fox Studios. Smart Dog is a production company founded by Craig Plestis, who was instrumental in creating “The Masked Singer,” the U.S.