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Sunday, May 5, 2024

Fourth-generation Thai perfumer aims to introduce family legacy to a global audience

Siam 1928 was founded by Nutt Wesshasartar, a fourth-generation perfumer whose family founded Nam-Ob Prung Chaokhun, a traditional Thai perfume with a royal history.

According to Wesshasartar, Nam-Ob Prung Chaokhun was created by his great-great-grandmother, who worked in the royal household of King Rama IV. After leaving the service, she eventually created and started selling the scent, which is made from borneol camphor, Thai scented water as well as local herbs and flowers.

The fragrance found favour with Thailand’s royal and aristocratic members because of its cooling properties, courtesy of borneol camphor.

It is also often used in temples as Thai Buddhists believe that along with a pleasant aroma, their wishes will go to heaven and bring them good luck, health and happiness.

After over 90 years, Nam-Ob Prung Chaokhun still uses the same formula and is sold across Thailand, mainly…

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