Ford Thailand, the driving force behind Ford Motor’s presence in the country, is gearing up for a turbocharged comeback in pickup sales as we cruise into the final quarter of the year – a season traditionally revved up for car enthusiasts.
This resurgence is expected to shift into high gear thanks to the bumper crop of income flowing in from the farming sector, fueled by bountiful crop sales. To top it off, the annual Motor Expo, usually kicking into gear in early December, is poised to accelerate the trend.
Ratthakarn Jutasen, the managing director of Ford Thailand, expressed his optimism.
“We expect our pickups to gain market share of between 10.5-11% in the pickup segment in the last three months of this year, due mainly to our sales promotion campaigns.”
The company saw an 11% year-on-year increase in domestic car sales from January to…
