Hollywood studios normally use the glamorous luster of the Golden Globes as a key marketing boost for their films and TV shows, but this year are publicly boycotting the whole affair. (AFP photo)
LOS ANGELES: No stars, no red carpet, no televised broadcast: this year’s Golden Globe winners will be announced at a drastically scaled-down ceremony Sunday. But do the awards even matter anymore?
Hollywood studios normally use the glamorous luster of the Globes as a key marketing boost for their films and TV shows, but this year, they are publicly boycotting the whole affair.
“Right now, Hollywood, for the most part, is not paying attention to the Golden Globes,” said Marc Malkin, Variety’s senior culture and events editor.
“If Hollywood isn’t recognising these awards in any way, what kind of…
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