When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name — but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.
For Thailand’s flagship store, artist-designer Jaime Hayon was recruited to revamp the space. Hayon is known to infuse a roly-poly cuteness to things he designs — and the new interiors of the house are reminiscent of a Jetsons cartoon, with curved doorways and pastel colours that…
