Food the initial focus of roadmap for soft power promotion

Among the 11 soft powers being promoted, food is one industry that the committee hopes to highlight as a cultural export to help strengthen the economy as a whole. Other industries include festivals, tourism, Thai art, design, sports, music, publishing, film and theatre, fashion design and entrepreneurship.

Speaking at a special seminar organised by financial institution KKP, titled “KKP Year Ahead 2024: A Pathway to Prosperity,” Paetongtarn spoke of the positive progress made in establishing the Thailand Creative Content Agency (THACCA), a workforce to drive soft power policies.

This move, which will enable the implementation of all soft power policies, includes a chef training programme designed to upskill Thai chefs across the country so that they can become skilled in preparing authentic Thai cuisine.

This will also help the often poorly paid cooks to earn more money, thereby…